Main Task Research: Target Audience Identification

From both research methods that Joe and I have carried out, we have established that our target audience out of the 3 age categories would be youths. This would be the most beneficial due to the juxtaposition in lifestyles that our documentary is aiming to have vs. the lifestyle that youths live today.

Subject areas that would show a contrast between youths and the elderly:

  • Childhood: playing outside, social media, television, education
  • Relationships
  • Primary and secondary socialisation
  • Materialistic items
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