Ancillary 2: Channel 4 Poster Conventions

In order to create a simplistic yet representative photo that would appear by channel 4, I will need to do some research so that I understand the conventions of a poster created by them. Luckily when indulging my research, channel 4 themselves have made a guide on what they do, why and a short analysis of it.

The Font


From my research, I have found that channel 4 have their own made font. This is particularly hard to find on the internet as a downloadable text but I am going to try my best to get ahold of it. This text is under the name of C4. It is very simplistic but makes a poster stand out and noticeable.

Screen Shot 2017-01-10 at 5.59.23 pm.pngHere is an example of how channel 4 use the text. They explain that depending on what they are trying to do (whether that be a poster or newspaper article), they use the same font text yet in different ways.

The pros of this font:

  • Eye catching
  • Simplistic
  • Bold and creates statement
  • Original for channel 4
  • Noticeable



Visual Style

In terms of style, here is a small article channel 4 have posted about their visual identity being created on their posters.


Everything is very well thought out and up to the standard that you would expect from such a successful channel on TV. One thing in which I found interesting when reading through the guide of how they make posters is what they call ‘the colour palette’, this is Screen Shot 2017-01-10 at 5.59.43 pm.pngwhere they use a colour within an image (evidently not from the photo above), and use that as the box colour or the text colour. They do not however use any other colours but the ones listed towards the left hand side of the photo.

This one aspect that I found really interesting when researching into the posters and something I would very much use in my final and mock ups of this ancillary.

Screen Shot 2017-01-10 at 6.12.40 pm.png
The Channel 4 Colour pallette

Logo Positioning


Before reading this short explanation of the channel 4s aims in logo positioning, I had no idea that they have a visual positioning that the logo has to be in. It is always placed within Screen Shot 2017-01-10 at 6.12.16 pm.pngthe right of a poster (whether the poster is landscape or portrait).

They explain within the help guide that there are a lot of ‘do not dos’ within the process of making the posters or those trying to make the posters realistic.

The dont’s:

  • Do not distort the logo
  • Do not place text onto of the logo
  • Do not place logo in a box
  • Do not place logo into frames
  • Do not add tone or outline logo

They also have a specific size that they have to go buy in the making of a poster.They go on to explain that the Channel 4 identity should always be surrounded by a minimum area of space. The area of isolation ensures that headlines, text or other viScreen Shot 2017-01-10 at 6.12.24 pm.pngsual elements do not encroach on the logo.

How to make the sizing correct:

  • The area is defined by using a third of the height of the logo which is referred to as x.
  • A margin of clear space equivalent to 0.3x is drawn around the logo to create the invisible boundary of the area of isolation.
  • For example:
    logo height = 10 mm
    area of isolation = 3 mm around all sides of the logo

This area of separation is a minimum and should be increased wherever possible. This one aspect I will need to take into consideration in order to make my ancillary as visually correct as possible and this research has make this process a lot easier to understand.



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